Income Sheet, Why They’re Worth the Bother for the Small Business Owner

One of the most overlooked practices in small business administration is the regular use of financial statements. It is a good practice to produce monthly income statements and quarterly balance sheets  in order to review and monitor the performance of any business. Just like checking your speed, engine temperature and gas levels periodically and sending your car…

Mercadotecnia y Publicidad

Publicidad o Mercadotecnia   Algunos pequeños comerciantes confunden los términos “Publicidad” y “Mercadotecnia” pensando que son intercambiables. Desafortunadamente, esta confusión resulta frequentemente en despilfarro de dinero sin mucho o con suerte algo de éxito con respuestas mínimas por parte de los medios de publicidad que no otorgan los beneficios que deberían.   La publicidad es…

Marketing-Advertising

  Marketing or Advertising Some small business owners confuse the terms “Advertising” and “Marketing”, thinking that are interchangeable. Unfortunately, this misunderstanding frequently results in spending money with no success or with purely luck-based minimal responses from media outlets that do not yield the benefit they could or should. Advertising is buying space in a media…

Tracking Revenue

Tracking revenue. One of the most challenging activities in small businesses, believe it or not, is the way owners track their revenue. I consider three factors to be a deterrent to an effective practice of revenue tracking. False confidence: Business owners often just assume they know where they are financially. As cash and revenues flow,…

Seguimiento de transacciones de Venta

Una de las actividades de mayor reto en los negocios pequeños es el tener un apropiado metodo de registrar las ventas. Consideramos que hay tres factores que limitan esta disciplina. Falsa Confianza: Muchas veces el dueño del negocio asume através de un sentimiento si sus ventas estan bien o estan mal. En ocaciones, mientras tengan diniero para…